For over 25 years Jaime Levy has been a pioneer in the creation of innovative digital products and services. Currently she runs a UX Strategy and Design consultancy based in Los Angeles. Her practice caters to startups and enterprises that are open to practicing “lean” principles for transforming their business concepts into sustainable and scalable online solutions. Jaime is also a part-time college professor teaching a graduate level course called “User Experience Design and Strategy” at the University of Southern California (USC) in the Viterbi School of Engineering.
Author of UX Strategy
How to Devise Innovative Digital Products that People Want
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people like to use.